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Marketing Mix
Product
Coastal tour around the country with stops at each major casino and geyser spots. Coastal tour around the country with stops at each major casino and geyser spots.
Price
The transportation and accommodation won’t be cheap. However we will only charge visitors cost-price plus a small amount. We do this so that enough people will come and spend their money in the casinos. However, all males will pay more.
Place
The tour starts at our southern port and will not go inlands, they will travel by bullet train (low paying customers) or private jet (high paying customers) along the coastal line. The tour ends in our capital.
Promotion
We’re going to have to look at the other countries values and personas to decide where we’re going to promote. Once we have decided where to promote and which people to attract we can start promotions on television and with huge billboards displaying the beauty of our country.
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